Our Tradition
Carrying on the 100 years of Jewelry making..
JoAq live by three strong words - Genuine, Tradition and Passion. These make up our people and transfer to our highly detailed fine jewelry.
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Do you have a belief? Ours is to be Genuine. Genuine in the Gems and Diamonds we use, to the precious metals, to all the people we deal with. It is the piece of mind we all need in the gems and jewelry industry. Think of Genuine as our Soul.
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Tradition is another strong pillar we strictly follow. If it takes longer and the result is more beautiful, we do that. Please learn more about our Fine Jewelry making tradition in our Blog. Tradition is our flesh, bone our body.
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Passion is our food. This is our fuel. This is our energy. The passion is the result of pure excitement when we execute our "Traditions" guided by "Genuinty" into our Jewelry pieces and business endeavors.
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We are a fine jewelry manufacturer. What we live by is represented in our crafted art pieces. Mass production is not our cup of tea and if you have read thus far you would agree. We do everything to our level best. In our DNA - Good enough is not good enough. There are many people behind the production of our jewelry, and the aggregate of them make up JoAq Gene.
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We cannot be good at everything! Marketing and merchandising is not natural to us. We are not versed for retail selling. This give rise to our Brand positioning to provide synergies with jewelry shops, boutiques and sales people - our partners. They will be natural at selling and servicing each locality. If you strongly agree with this model and ideals, drop us a word or come visit us.